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Archive for the ‘Blog’ Category

12
Sep

“Siri, can you…Alexa, how much…Google, where is…Cortana, how far…?” We’ve all used voice commands by now. Some of us more than others, and for many different purposes. The continued proliferation of voice-activated digital assistants, such as Amazon Echo and Google Home (and of course smartphones), is having a profound effect on many aspects of our […]

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20
Jan

Ad legend William Bernbach said – among many many other useful things – that “Dullness won’t sell your product, but neither will irrelevant brilliance.” Too often, phrases or straplines that have some rhyme or alliteration (not bad in themselves, but usually useless by themselves),  or perceived cleverness have an appeal, but are ultimately meaningless because, […]

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12
Dec

I think there are a lot of gems in Luke Sullivan’s book, “Hey Whipple, Squeeze This.” (Although I think the title is the weakest part of the book.) Here is one of them that I try to keep in mind when it comes to writing copy:   “I don’t think people read body copy. I […]

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04
Dec

Great essay from Lee Berton in the October 22 Wall Street Journal. Lee was 77 years old and “slipping into a hole, physically and emotionally.” Here’s an excerpt: When a friend asked me how a person adrift can turn his or her life around, my answer was: You kick yourself in the butt. You keep […]

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04
Dec

It’s easy to surround yourself with similar people, like-minded people, those who won’t challenge you. And that’s not always bad. But when marketing yourself or your ideas, engage with people who will dislodge you from where you are, who will lead you in different directions, and who will ultimately help you discover possibilities you might […]

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