I am an experienced copywriter and creative manager who is consistently focused on the audience and on results. It all starts with asking the right questions and properly defining the problem at hand. I can productively lead the creative process and work effectively with all constituents, internal and external, to define and articulate the strategy and deliver on the tactics. I am relentlessly strategic in identifying, articulating, and executing on key messages that reinforce and enhance the long-term value of the brand.
Delivering effective and strategic marketing copy and content. Focused on identifying core ideas and consistently leveraging those ideas across media. Able to drive the creative process and effectively execute messaging. Clients include: Edmentum; Bolster Creative; Optum; ClearCost Health; RedBrick Heath; Questar Assessments.
Managed creative development for this software-as-a-service K-adult online learning provider. Included collaborating with and guiding the design team and engaging subject matter experts to provide all marketing copy and creative across all media.
Communications Consultant — 2010-2011
Provided writing, creative development, and public relations services to clients such as 3M, Edmentum, and Vetta-Zelo.
Creative Services Manager, Allianz — 2005-2010
Oversaw creative development teams for this $11 billion financial services firm, delivering effective marketing resources to consumer audiences and to a distribution force of over 100,000. Determined communications objectives and effectively executed creative output by leading creative teams and collaborating with all levels of staff and management.
Mark Moffett
Focused on identifying differentiating and client-centered key messages; effectively and creatively articulating those messages; and leveraging them with relentless consistency internally, externally, and across all media.
